Archive | September, 2011

The Black and White Volkswagen Up! Show

14 Sep

I forgot a category in my Awards Ceremony yesterday.

It was the “Shoot everybody in the marketing department team” award and it goes, without reservation, to Volkswagen, in particular the savvy, culturally informed marketing buffs working on the Up! project. Because everyone wants a different type of Up! don’t they? Consequently, at the Frankfurt Motor Show, they displayed your basic Up! Then for the person who wants a car that looks rugged, there is the Cross Up! Your little 18 year old wants “street cred” (a term marketers probably think is very “hip”) and so they’ve made a GT Up! Fine. Nothing wrong with them.

But there is, apparently, a niche market for people who are in black and white minstrel shows and want a car colour to match their grease-paint covered faces. But don’t worry, VW have got that covered too. Ladies and gentlemen, I kid you not, the Black Up!

"Mammy!"

Alright, up against the wall boys.

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Frankfurt Motor Show Awards Ceremony!

13 Sep

So Carficionado ist in Deustchland. And using his mastery of the German language, and disguising himself as a small Schnitzel, he managed to sneak his way into the Frankfurt Motor Show! Other, very reputable, automotive publications will tell you in a more prosaic way how it went down, but I’ve decided that that is too….well, prosaic, so here is Carficionado’s Frankfurt 2011 Award Ceremony. Cue fanfare.

Most Star Studded Cameo of the Day:

Why, it’s the Weltmeister himself, Sebastian Vettel, who turned up at Infiniti to unveil his “Inspired by Vettel” FX50 concept. And reinforce why, when you want to discuss matters of class, taste and discretion in tuning a car, Germany doesn’t usually get the call. (Other notable entries in this category: Michael Schumacher, who drew a big crowd; Nico Rosberg, who didn’t; and Bruno Senna….but more on him later.)

Pomp and Circumstance Award – an award given to the manufacturer who provided the most amount of bullshit in an unveiling:

It has to be Mercedes. Unveiling the new B-Class, F125 and SLS Roadster, along with the Smart Forvision,  a posse of what can only be described as gay Thunderbirds pranced around the stage, interacting with the massive LED screens and doing some light trampolining, before a couple of wizened German management-types shuffled on stage to bore the pants off the gathered audience. Who were all journalists and who thus didn’t applaud with the great aplomb that I’m sure Mercedes were hoping for.

Most awkward unveiling:

This award goes to Lotus, who summoned poor old Jake Humphreys (‘cos he’s from Norfolk and that) to help do a big unveil on some cars that, frankly, didn’t really seem worthy of a big unveil. Poor Mr Humphreys stood, his ubiquitous iPad by his side, looking for all the world like the beleaguered television presenter that he frankly was, wearing a sickly smile as some dodgy, sub-porn lighting illuminated an updated Evora, the new Elise (including the R-GT 16…..OK, that was quite cool) and Lotus’ 444bhp Evora GTE, their most powerful ever road car. Bruno Senna was waiting in the wings to come on, but I had had enough.

Best surprisingly cool car:

This award goes to Volvo, for their Concept You, err, concept. At a time when another Swedish car maker that shall not be named is in dire straits, it was surprising and heartening to see Volvo offer up this rather swish looking exec saloon, which integrates some of the company’s classic design language with some modern sweeps and tweaks (Oh, like every other car on the market you mean? Yes.). But it looks cool. Well done Volvo.

N.B. Volvo have subsequently had their award revoked for offering Carficionado a bribe in the form of a delicious coffee. Mazda are also not eligible, having provided Carficionado with a rather sizeable brioche and some sparkling water.

Most barren stand:

Sorry to pick on you Ssangyong, I know you’re weak and pathetic and no one’s bought one of your cars since my Mum, presumably as an act of charity, took delivery of a Musso in the 90s. But your stand was more dismal than a Bratwurst floating in a puddle. But your concept looked good. Well if Kia and Hyundai can do it….

Worst dressed person of the day:

Well, this was always going to be a difficult choice. There was such a crop of poorly attired, misled Germans this year. Heck, every year I’m surpised and delighted by the lack of sartorial direction amongst the Teutons. I mean it’s one thing when they’ve obviously given up on life. But it’s when they’re trying and failing that it hurts my heart the most. And so, regrettably, because in my eyes they’re all winners, this chap wins. See, scenesters are everywhere!

And last but not least, best concept car:

A rather dour, serious category I know, but it must be done. And I’ve decided that I’m going to be progressive and say that my favourite concept at the motor show was (drum roll)….the Volkswagen Nils (cymbal crash). You may have noticed an environmental bent in Carficionado’s blog over the years. Not much of one, admittedly, but it’s there. But it came always with a slightly rueful feeling that in the future, big bugger V8s and the like would be eradicated and this would be an awful thing. But this car made me feel that what we’re looking at is a future of economical single-seat (or two or three seat) racing cars! And if they handle well and are nippy and economical, bring them on, I say!

So there you go, awards over. Next year I’ll book Billy Crystal to do it.