Tag Archives: Kia

Korea shall inherit the Earth…..

2 Nov

From this......

.....to this

*N.B. I’m going to just blaze straight through the division between North and South Korea for ease of writing. I appreciate that this is politically and geographically ignorant…..

Time was when all Korean cars were, to quote a phrase, “f**king awful”. In the 90s there was a seemingly endless barrage of horrible-looking, horribly-named, drab, dreary, awful, terrible cars that emerged from the teat of Asia’s eastern breast (am I going to get murdered for saying this? Keep an eye out for me, Readers!). Some names come to mind at this juncture: the Kia Pride (setting yourself up for a fall there). The Daewoo Nubira. The Hyundai Atoz. The Ssangyong Korando. Are you enjoying this little trip down memory lane? Me neither.

Whatever you do, take Pride. Or not, as the case may be.

The image conjured up in my head when I think about this veritable chamber of horrors of the automotive industry is similar to the image I see in my mind’s eye when I recall Kieslowski’s great movie A Short Film About Killing – I just picture a lot of grey, various barren landscapes and some dead people. The Korean car industry in the 90s and the early part of this millennium was, frankly a joke.

Korean car industry circa 1997

But something weird has started to happen. Korean cars have started becoming…..OK. I have a mate who drives a 2005 Hyundai Getz and it’s pretty good. The interior plastics don’t feel like a BMW and it’s not the quickest car I’ve ever been in, but it does its job as a small hatchback remarkably well, without making my friend, or me when I travel in it, want to kill ourselves. More recent offerings are even better. I did some work experience for a big UK car magazine and they were good enough to let me have a runaround in the new Kia Piccanto and I have to say, I had a cracking time in it. I mean, the 3-cylinder engine was a bit comical – it sounded like a V12 heard from about a mile away – and the steering and brakes were both over-servoed, but it was a hoot! At the Frankfurt motor show in September, the Korean cars all looked excellent, even the Ssangyongs, despite the company’s crappy, depressing stand. The Kia GT concept? As good looking, I would say, as Jaguar’s C-X16 concept. The Hyundai i40? Looks to be a great real-world alternative to a Mondeo (although you have to say, Hyundai have shamelessly aped Ford in improving their brand, which is no bad thing).

Picanto. We like.

i40. We also like.

One must assume, then, that Korea are just going to keep moving up in the car world in the same way as Skoda have done, until they are perfectly viable options, not just for cash-strapped pensioners, but for everyone. Carficionado might even end up buying a Korean car one day – and that will be a world gone topsy-turvy! Not only that, but what nation is the most advanced on hydrogen fuel-cell technology? That would be Korea. Get ready, dear Readers, to see them become a really, really dominant force in the car industry.

Frankfurt Motor Show Awards Ceremony!

13 Sep

So Carficionado ist in Deustchland. And using his mastery of the German language, and disguising himself as a small Schnitzel, he managed to sneak his way into the Frankfurt Motor Show! Other, very reputable, automotive publications will tell you in a more prosaic way how it went down, but I’ve decided that that is too….well, prosaic, so here is Carficionado’s Frankfurt 2011 Award Ceremony. Cue fanfare.

Most Star Studded Cameo of the Day:

Why, it’s the Weltmeister himself, Sebastian Vettel, who turned up at Infiniti to unveil his “Inspired by Vettel” FX50 concept. And reinforce why, when you want to discuss matters of class, taste and discretion in tuning a car, Germany doesn’t usually get the call. (Other notable entries in this category: Michael Schumacher, who drew a big crowd; Nico Rosberg, who didn’t; and Bruno Senna….but more on him later.)

Pomp and Circumstance Award – an award given to the manufacturer who provided the most amount of bullshit in an unveiling:

It has to be Mercedes. Unveiling the new B-Class, F125 and SLS Roadster, along with the Smart Forvision,  a posse of what can only be described as gay Thunderbirds pranced around the stage, interacting with the massive LED screens and doing some light trampolining, before a couple of wizened German management-types shuffled on stage to bore the pants off the gathered audience. Who were all journalists and who thus didn’t applaud with the great aplomb that I’m sure Mercedes were hoping for.

Most awkward unveiling:

This award goes to Lotus, who summoned poor old Jake Humphreys (‘cos he’s from Norfolk and that) to help do a big unveil on some cars that, frankly, didn’t really seem worthy of a big unveil. Poor Mr Humphreys stood, his ubiquitous iPad by his side, looking for all the world like the beleaguered television presenter that he frankly was, wearing a sickly smile as some dodgy, sub-porn lighting illuminated an updated Evora, the new Elise (including the R-GT 16…..OK, that was quite cool) and Lotus’ 444bhp Evora GTE, their most powerful ever road car. Bruno Senna was waiting in the wings to come on, but I had had enough.

Best surprisingly cool car:

This award goes to Volvo, for their Concept You, err, concept. At a time when another Swedish car maker that shall not be named is in dire straits, it was surprising and heartening to see Volvo offer up this rather swish looking exec saloon, which integrates some of the company’s classic design language with some modern sweeps and tweaks (Oh, like every other car on the market you mean? Yes.). But it looks cool. Well done Volvo.

N.B. Volvo have subsequently had their award revoked for offering Carficionado a bribe in the form of a delicious coffee. Mazda are also not eligible, having provided Carficionado with a rather sizeable brioche and some sparkling water.

Most barren stand:

Sorry to pick on you Ssangyong, I know you’re weak and pathetic and no one’s bought one of your cars since my Mum, presumably as an act of charity, took delivery of a Musso in the 90s. But your stand was more dismal than a Bratwurst floating in a puddle. But your concept looked good. Well if Kia and Hyundai can do it….

Worst dressed person of the day:

Well, this was always going to be a difficult choice. There was such a crop of poorly attired, misled Germans this year. Heck, every year I’m surpised and delighted by the lack of sartorial direction amongst the Teutons. I mean it’s one thing when they’ve obviously given up on life. But it’s when they’re trying and failing that it hurts my heart the most. And so, regrettably, because in my eyes they’re all winners, this chap wins. See, scenesters are everywhere!

And last but not least, best concept car:

A rather dour, serious category I know, but it must be done. And I’ve decided that I’m going to be progressive and say that my favourite concept at the motor show was (drum roll)….the Volkswagen Nils (cymbal crash). You may have noticed an environmental bent in Carficionado’s blog over the years. Not much of one, admittedly, but it’s there. But it came always with a slightly rueful feeling that in the future, big bugger V8s and the like would be eradicated and this would be an awful thing. But this car made me feel that what we’re looking at is a future of economical single-seat (or two or three seat) racing cars! And if they handle well and are nippy and economical, bring them on, I say!

So there you go, awards over. Next year I’ll book Billy Crystal to do it.