Tag Archives: PR

A small editorial

7 Feb

Me, yesterday

Let me clue you in on some of the thoughts that I had a few months ago regarding my blog. I had finished my master’s degree in September, writing an expansive final dissertation piece on the likelihood of the death of the combustion engine, which to my mind was very good and to the mind of the examiner who marked it was a load of old twoddle – which just goes to show that there’s no accounting for people’s terrible taste, lack of judgement and general stupidity.

Anyway, post-dissertation, I found myself turning into a statistic. Unemployed and with no hope of regular employment, I decided that I would become a freelance motoring journalist and, between articles, would turn Carficionado into a self-supporting blog. I wrote to a prominent freelance motoring journalist to ask for some advice and general pointers. The man was kind enough to write back and tell me that, in his opinion, it was “easier to climb Everest without oxygen” (verbatim quote, right there) than for me to become a freelance car journalist with no magazine experience.

 

Mr G. Gekko, a PR man from a prominent car company who shan't be named,

And so, realising that my ideas were perhaps a little far-fetched, I instead decided to take Carficionado and turn it into a legit car blog, with advertising and various bells and whistles, and legitimise myself that way. A fiendish plan. But to do this, I would need to be in cahoots with PRs from all the major car brands, who would provide me with cars to try. I would then write about the cars, people would read my articles in their thousands, advertising people would think “hmmm, I want a slice of that” in their usual parasitic way, I’d make dollar, become a sensation and be featured in various Sunday newspaper supplement articles about people defying the economic downtown with their entrepreneurial and innovative zeal. Voila, future employment prospects secured. I would be the Mark Zuckerberg of the automotive journalism world.

And so, with the gleam in my eye of a naïve Victorian chimneysweep about to undertake his first job, I began contacting PRs. Some replied, barely able to conceal their contempt for this cretinous little tick who had managed to find his way into their inbox. Others simply ignored me. All the responses said effectively the same thing. “Thank you for your interest” (seriously, let’s form a lynch mob and murder the insipid little syntactician who first stuck those words together) “but unfortunately due to our limited supply of cars and current commitments with various magazines, it would be impossible to fulfil your request. Best of luck in the future. Yours Truly, Bonzo the Wonder PR”.

I can't think why it's taken me so long to mention this but this Renault Laguna is, to my mind, the greatest car of all time. This specific one.

Fair enough really. But being as how almost every strand of ‘lifestyle’ journalism (fashion, interior design, art etc.) has now got its own blogger set, shouldn’t the automotive world have embraced me as The Future™? Apparently not. Only one car company was good enough to give this young dreamer, this veritable automotive Gandhi, a chance. And those heroes were, of course, the magnificent, gracious and benevolent Renault. Well, they didn’t actually give me a car. But! They did invite me to a hotel in Leicestershire to try out their full range of RenaultSport cars, including the Clio RS ‘Raider’ and the Megane RS Trophy. And I’ll be putting my thoughts up about those cars tomorrow…..

In the meantime, thank you for reading and supporting a small blogger!

Advertisements